XRCA

See. Feel. Experience.

The Future of Property Viewing

At XRCA, we’re revolutionizing property viewings with immersive technology—see, feel, and experience homes like never before.

for Homebuilders

for Home buyers

Creating seamless, immersive, house viewing experiences

All house types

View all housing stock from one location

All additional options

See all available options, to scale, in the house of your choice

All to your taste

Fall in love with your new home, decorated to your taste

All in one place

Reduce the need to travel to other show homes

Introducing XRCA

At XRCA, our mission is to revolutionize the new-build house buying experience through cutting-edge virtual reality technology. By making property viewings more immersive, accessible, and engaging, we’re transforming the way buyers explore their future homes—while helping developers drive higher sales and customer satisfaction. Here’s an example of a virtual tour, made with XRCA:

Our approach

Augmenting existing assets

XRCA’s proprietary platform uses exiting marketing materials and assets to augment a truly immersive experience. Using floor plans and architectural drawings, we create a to-scale representation of your show homes – in cutting edge immersive technology.

Creating unlimited personalization

Using our AI driven personalization engine, the design options are endless. By allowing housebuilders to showcase their finishing touches in situ, XRCA brings your home options to life. From layouts, fixings and flooring to colors, style packs and soft furnishings – we create an environment tailored to the buyer.

Empowering home builders and house buyers

We’re putting the power back in your hands. Gone are the days of travelling to showrooms and settling for fixed design choices. Our immersive experiences let house builders showcase their full range of options while giving buyers the freedom to personalize every detail — creating homes that reflect their unique taste and driving deeper emotional buy-in.

Why XRCA?

Remain in control of your sales process

With our in-depth reporting, we create a centralized view of customer choices, experiences and design preferences – making it easier to inform and enhance the online and offline buying experience.

Clearly visualize all additional extras

We’re transforming the outdated approach to optional extras. Instead of static lists, we showcase real options in real homes — helping buyers see the true potential of every choice. By bringing upgrades to life in situ, we drive stronger buyer engagement and boost conversion.

Houses built by you, perfected by them

We showcase your entire housing stock in the way buyers want to see it — fully immersive, endlessly personalized, and built around their preferences. By empowering buyers to explore every option, we help them make faster, more confident, and better-informed decisions.

Ready to join the house viewing revolution?

Get in touch today to elevate your house viewing experience

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What sets us apart

XRCA transforms property sales by delivering a fully interactive, AI-driven VR experience—far beyond the static, pre-rendered tours offered by existing solutions. Unlike traditional virtual walkthroughs that offer a passive viewing experience, XRCA allows buyers to personalize their future home in real-time—customizing interiors, adjusting layouts, and exploring design variations with true interactivity. Our SaaS model empowers sales teams, enabling them to showcase every available house type from a single sales office, eliminating the need for costly physical show homes. By enhancing buyer engagement, streamlining the sales process, and reducing overheads for developers, XRCA sets a new industry standard—not just presenting homes, but transforming the way they are sold.

Immersive house viewing experience

Using cutting-edge technology, we’re making 3D tours and marketing brochures a thing of the past.

Fully personalized engagement

We’re putting the power back into buyers hands, and showcasing new-build home options in line with their personal taste.

Remove the need to travel

All accessible via remote or pop-up sales offices, mitigate the need for travel or a broken sales journey.

Increased average customer value

Through showcasing all available options in situ, and creating emotional buy-in, we aim to increase average customer value through personalized immersive experience.

The market is crying our for a solution

The real estate sector is at a pivotal moment, with homebuyers demanding greater personalization, convenience, and innovation in their purchasing journey.

>450%

Increase in requests for virtual tours and experience since 2022

9%

Average increase in house value when using virtual house tours

77%

Of house buyers are already using AR/VR technology

68%

Buyers consider design the most important factor after price

About Us

At XRCA, we are transforming property sales with AI-driven personalization and immersive VR technology. Our platform empowers buyers to explore, customize, and connect with their future homes, while enabling developers to showcase every house type from a single sales office—cutting costs and accelerating sales.

Upgrade your sales journey!

Reach out now to unlock smarter, more engaging home viewings

Get in touch