XRCA is redefining the property market
We combine cutting-edge technology with decades of industry experience to create immersive, personalized property experiences.

Who Are We​

At XRCA, we are revolutionizing the way investors and home buyers engage with property developers. Our state-of-the-art IP platform provides investors and buyers with a unique and personalized property viewing experience from anywhere in the world. By harnessing the power of XR and AI technologies, we are committed to bringing real change and efficiency to the market.
With over 75 years of experience in running technology businesses, XRCA brings together some of the best technical minds to address common challenges in the property market.

Our Mission​

Our mission at XRCA is to eliminate the major barriers to house viewing sales: time and personalization. We aim to empower investors and home buyers to make informed decisions without the burden of travel and entertainment costs. Whether it’s for business or pleasure, investment decisions are significant, and XRCA strives to offer buyers and investors a fully immersive, personalized house-buying experience from their office or sofa.

Our Impact

For home builders and construction firms, we aim to address the sector’s biggest challenge: converting viewings into sales. Research shows that virtual and augmented reality technology increases viewings and reduces the time properties spend on the market. XRCA is dedicated to making this a reality.

Our Team

At the heart of Property Viewer is a team of forward-thinking innovators with over 50 years’ combined experience across property, technology, and customer experience. We’re united by a shared mission: to transform the way new homes are explored, personalised, and sold.

The team is led by Joe Edge, a recognised leader in housing tech sales and marketing with more than a decade of industry expertise. Joe’s work has earned accolades from Housing Digital, the Tech and Innovation Awards, and the Duke of York Innovation Awards — reflecting his ongoing commitment to driving meaningful change across the sector.
Together, we combine deep industry insight with cutting-edge digital thinking to help house builders modernise the buyer journey and deliver immersive, emotionally engaging experiences at scale.

Esmaeil Sanaei

Esmaeil is a serial tech entrepreneur with 39 years of experience running large tech businesses globally. Recognised for his outstanding contributions, he was awarded the IEEE 2024. Esmaeil’s visionary leadership and extensive expertise are instrumental in driving our company’s success.

Joe

Joe brings over 10 years of experience in tech solutions and digital marketing, collaborating with some of the world’s largest brands. A former winner of Young Entrepreneur of the Year, Joe is passionate about driving innovation and excellence in the tech industry.

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