About XRCA

XRCA is redefining the property market
We combine cutting-edge technology with decades of industry experience to create immersive, personalized property experiences.

Who Are We​

At XRCA, we are revolutionizing the way investors and home buyers engage with property developers. Our state-of-the-art IP platform provides investors and buyers with a unique and personalized property viewing experience from anywhere in the world. By harnessing the power of XR and AI technologies, we are committed to bringing real change and efficiency to the market.
With over 75 years of experience in running technology businesses, XRCA brings together some of the best technical minds to address common challenges in the property market.

Our Mission​

Our mission at XRCA is to eliminate the major barriers to house viewing sales: time and personalization. We aim to empower investors and home buyers to make informed decisions without the burden of travel and entertainment costs. Whether it’s for business or pleasure, investment decisions are significant, and XRCA strives to offer buyers and investors a fully immersive, personalized house-buying experience from their office or sofa.

Our Impact

For home builders and construction firms, we aim to address the sector’s biggest challenge: converting viewings into sales. Research shows that virtual and augmented reality technology increases viewings and reduces the time properties spend on the market. XRCA is dedicated to making this a reality.

Esmaeil Sanaei

Co-founder & CEO

• 38 yrs of Management XP
• Ph.D. ICT, Ecole Supelec
• Founder of 8 Companies
• Co-founder of 3 Startups 
• 33 yrs of Teaching at Sharif University

Reza Hajigholamali

Co-Founder & COO (& CTO)

• 25 yrs of IT & Telecom XP
• Civil Engineer
• XP in 2 Countries
• Management of 35+ Vendors
• Management of 100+ Team Members

Farshad Hagh-Panah

CFO

• 8 yrs of Finance & Data Science XP
• Ph.D. Finance, UC Berkeley
• Co-founder of 1 Startup
• Professor of Practice at Sharif University

Joe Edge

CMO

• 10 yrs of Digital & Tech XP
• First-Class Honours in Marketing
• Winner of Young Entrepreneur 2015
• Growth Director at a European Marketing Agency

Ghazal Sanaei

Co-founder & Front-end Specialist

• 7 yrs of UI-UX XP
• B.Sc. Software Engineering
• Software Department Manager & Member of the Board at PATSA Co.

Maral Sanaei

Co-founder & Designer

• 4 yrs of Design XP
•  B.Sc. Architecture, Minor in IT Management
• Planning and Executing Digital Marketing and PR Campaigns at PATSA Co.

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