Features

Increased engagement, conversion and upsell opportunities with XRCA

Showcase every plot. Sell with Emotion.

Today’s buyers expect more than floorplans and brochures. They want to see, feel, and personalize their future home — long before it’s built. Our immersive platform brings every plot to life, showcasing your full range of finishes and extras in context. By turning options into experiences, we drive emotional connection, speed up decision-making, and help you sell more homes, faster.

Full Stock Showcase


View all housing stock from one location

In-Situ Option Visualization

Showcase additional extras and finishes directly within the context of real homes.

Customer-Tailored Environments

Create unique, branded experiences that adapt to each buyer’s preferences.

Virtual Sales Journeys


Walk buyers through every available property without leaving the sales office.

Photo-Realistic Renders

Use true depth of field and ultra-realistic visuals to bring designs to life.

Remote Accessibility

Allow buyers to explore, personalize, and engage from anywhere in the world.

Scalable Deployment

Flexible to your build pipeline — from single developments to national rollouts.

Sales-Driven Personalisation


Encourage upsells with builder-specific options and AI-powered personalization tools.

Ready to join the house viewing revolution?

Get in touch today to elevate your house viewing experience

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What we do:

At XRCA, we understand how hard it can be to convert buyers when they can’t fully visualize a new home or its upgrade options. Our cutting-edge virtual reality platform transforms the property buying journey by showing buyers exactly what their future home could look like — all in stunning, photo-realistic detail.
By showcasing every available plot, finish, and upgrade in one immersive experience, we help you increase average order value, speed up decision-making, and improve conversion rates from viewing to deposit.

Our AI-driven technology does the heavy lifting, handling complex configurations, real-time rendering, and personalization at scale. This frees up your sales teams to do what they do best — building relationships, guiding buyers through tailored experiences, and demonstrating the real value of every option and upgrade. With less time spent on admin and guesswork, your team can focus on high-impact conversations that drive faster decisions and higher-value sales.
The way people buy homes is changing — today’s buyers expect flexibility, instant access, and visual certainty. With XRCA, you can meet those expectations head-on, stay ahead of the curve, and transform interest into committed sales.

Upgrade your sales journey!

Reach out now to unlock smarter, more engaging home viewings

Get in touch

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